Director of Sales - Cyrus Hotel
THE ROLE: Cyrus Hotel is a boutique hotel in the heart of Topeka Kansas. This leadership role requires the tenacity to build a team and network, it is not for the faint of heart. If you are known to have the grit that is associated with an entrepreneurial spirit, then we invite you to your next career opportunity. Overseeing the sales and catering functions of the Cyrus you will lead and develop your team’s capabilities to identify and respond to market needs within an established market and hotel.
WHO YOU ARE: You are humble and understand the need to work side by side with others; and you take feedback to make things better seriously. It is quite natural for you to walk into a hotel and see the potential of the environment and how it could work for a variety of people, groups, events or meetings. The first thing you prefer to discover is the event space, thinking “how big is the ballroom and how many people does it hold?” or “I wonder what the rooms are like and how many suites do they have?”. And for giggles, you are tempted to ask the front desk for a sales contact so you can take a fam tour.
Your career experience has been dynamic and is filled with numerous success stories of how you captured indecisive groups. Your adventurous in discovering the needs of your city and known to walk the Topeka area to connect and drive business to fill those seasonal gaps, all without a central reservations system as your individual effort has been greater than a central reservation system could keep up with. For you to feel comfortable within our portfolio you will have familiarity with secondary markets and recognize that hospitality differs from city to city and even from neighborhood to neighborhood. You are comfortable with casual sophistication and realize the concept of luxury has evolved to be approachable and not cookie-cutter.
WHAT YOU WILL DO:
Uphold and role model the company’s principles of People, Place and Character; and ensure your team and peers are also modeling the way of our values that drive collaboration, intuition and translocal hospitality
Build and maintain a trusting and transparent relationship with all stakeholders, specifically taking the time to develop rapport and respect with the individuals of your peer group, known as the Executive Committee
Understand who the hotel is and what we aspire to be by following established practices and procedures; and projects the appropriate brand voice and image of each hotel to achieve objectives, public recognition and acceptance
Lead and direct the sales catering teams in developing and executing the sales and marketing plan and refine their revenue forecasting; provide creative strategies to positively influence sales initiatives that drive revenue helping teams achieve their goals
Coach sales and catering managers by collaboratively helping them creatively solve problems when challenges arise; ensure the team receives the necessary learning and development to grow within their roles whether is functional training or soft skill development activities
Clever in maximizing hotel revenue through effective pricing strategies for transient or group inventory, which is done by analyzing sales statistics against booked vs. consumed business; and having an educated understanding of the local market to determine client needs, occupancy potential, and desired rates
Pivot short-term strategy to compensate for short-term needs, without compromising long-term goals, such as placing business on the books in the fourth quarter, without losing focus on the first quarter and gaining traction on long-term goals
Establish regular and frequent communication with Aparium Headquarters to ensure initiatives are executed within the hotel marketing plan; champion the need for thorough and accurate reporting and forecasting to develop an informative database of business to identify needs, trends and gaps that will create better booking decisions
Craft and establish the annual sales goals, ensuring they are fully understood and implemented in the hotel; collect and maintain proper documentation of incentive worksheets to document achievements, which is best in the market
Direct the reporting and apprising of results against planned objectives; coordinates sales associate activities; takes appropriate action to maximize sales and affect need periods
Develop the annual budget and sales + marketing plan in collaboration with the General Manager and Controller, ensuring the department operates within cost constraints, achieves yield management goals; ensures proper market mix, group room rate, and average rate goals
WHO WE ARE: Founded in 2011, Aparium Hotel Group is a Chicago-based, leading lifestyle hotel company owned and operated by industry veterans accomplished in hotel development, management and marketing. Aparium Hotel Group’s growth is guided by its “Translocal Hospitality” philosophy, which is the belief that great hotels are a destination sought out by travelers and a place that thrives as a gathering hub for locals. Specializing in historic adaptive reuse projects, each of Aparium Hotel Group’s properties are independent brands and celebrate the specific neighborhoods and unique history of the distinct cities in which they reside. Aparium Hotel Group currently operates ten hotel properties across the United States with more than a dozen new projects in development.
More information can be found at: https://cyrushotel.com/
Post live until: 01/10/2020
